Artists perform traditional Chinese opera on a busy pedestrian street in Changxing county, Zhejiang province on Jan 2. [Photo/IC]

The latest data from the Zhejiang Provincial Department of Commerce showed a significant year-on-year growth in the province's consumption over the three-day New Year holiday from Jan 1 to 3.

Sales revenue for Zhejiang's catering businesses and retailers rose by 3.15 percent and 4.14 percent respectively from the previous year. The province's top 10 pedestrian shopping streets saw a 6.72 percent year-on-year growth rate in sales.

Leading restaurant chains saw particularly thriving business during the holiday. In the provincial capital of Hangzhou, the 36 flagship stores of a famed restaurant brand grossed 14.2 million yuan ($2.2 million) over the three days, surging 50.6 percent from the previous year. In Ningbo's Yinzhou district, most chain restaurants saw more than 90 percent of their tables occupied throughout the holiday.

（News from Zhejiang, China）